Advocating for mental health.
Serotonin Me PLEASE.
Growing frustrated with companies throwing money to mental health aid besides engaging with the community with resources and education, I led a activation series “Serotonin Me Please” in partnership with southeast retailer, Social Status.
Each activation supplied the consumer with educating and resources from nutritionist, therapist, fitness coach and masseuse, that gave tips on how to increase serotonin levels.
Sample one of shirt. The birth of this idea was made in 2017. Printed at west end mall in Atlanta, GA. Vinyl cut and print
sample two- was looking for a minimal look by changing the font and placement of the saying. This iteration did not last long, as I felt it made the shirt less attractive to the eye
Final concept for online sale. This designed was revisited years later in 2020 by now business partner and graphic designer, Elijah Lopez.
Final version of the shirt was restructured by me, to have a look that could easily be translated onto other garments..
Marketing ad for Serotonin Me Please pop up- Reference to Got Milk Ad
Sweatpants with the final design.
Marketing ad for Serotonin Me Please pop up- Reference to Got Milk Ad
White sweatpants with final design version
Marketing ad for Serotonin Me Please pop up- Reference to Got Milk Ad
Educating consumers on mental health tips
Executed activation at retailer, Social Status at multiple locations.
Activation space
Charlotte Activation
Activation in Atlanta BE Social
