Genesis Majority
Launched in 2016,
The beginning of my creative pursuit was through this platform, Genesis Majority. Each t shirt was inspired through my view point of early aspirations to have an impactful brand.
Though this was my first venture into the world of fashion, this is the Genesis that started me on the path of creative directing and product development.
Developing this concept into a successful t shirt brand has
Built my critical thinking skills
Conceptualizing ideas into product form
Developing organization skills.
Marketing to a specific demographic( College students at HBCU’s)
Initial logo created. The crown of thorns was used to symbolize the saying " Heavy is the head that wears the crown." With this approach, the brand focused on giving the consumer the reminder that those in positions of power or to lead bear a great burden of responsibility and pressure.
First t shirt design. And protype one. Product placement on the back of the shirt with logo and brand name
The next iteration of the shirt was changed to Genesis- with picture of the last supper hidden in the words of the brand. This new look captures the eye of wider audience, giving the brand a Christian point of view.
The back of each shirt with the overall message that Love is Power, accompanied by other things that are subjected to be power as well.
Led peaceful protest walk in collaboration with the Chalotte Mecklenburg Police Department. This was a chance for the brand to speak up on social injustice issues happening all over the country, in the wake of Keith Lamont Scott, killed by Charlotte. Police officer.
Genesis Majority hats-sold on a campus of boarding school and college.
Perspective printed upside down. To share the message of life is all how you choose to look at it. Just look at things different.
Orange shirt to compliment the black.
Genesis Majority branding on the back.
The final installment of the brand with" I Believe in Me" t shirts. No sample, just encouraged to get the message out with the certain font that was noticeable to all those on college campus, as it was mostly used on party flyers.
I Believe in Me Tee back
