UX/UI work
I’m Patrick, new to the world of UX! I enjoy storytelling through platforms like my brand, Applesauce & Crackers, traveling to places for one day just to eat, and competing in anything to where I can easily win.
As a rising UX writer, I specialize in crafting compelling content that shapes the voice and tone of brands. With a deep understanding of user experience and attracted to clear, concise communication, I ensure that every word reflects the brand's personality and resonates with the target audience. My strength lies in storytelling with words, transforming complex ideas into user-friendly, impactful messaging that not only engages users but also drives conversions.
Mad Miles Run Club
Step 3: Develop Content Strategy
Voice and Tone: Define guidelines to ensure a motivating, friendly, and community-focused approach.
From step two I was able to develop a Style Guide which helped me create content guidelines for consistency.
Step 4: Collaboration
Design Meetings: Work with designers to integrate content into the website, app, and materials.
Content Iteration: Collaborate on revisions for a seamless user experience.
Step 5: Writing
This is where the magic happens! My goal is to use a warm tone for welcoming messages and an enthusiastic one for event reminders. Involve club members in the review process to gather valuable feedback and make them feel valued. Regularly refine content based on analytics and member input to ensure clarity and effectiveness. Personalize communications to celebrate member achievements and enhance the sense of community.
Project Brief
Mad Miles Run Club is a vibrant community of runners dedicated to promoting fitness, fun, and camaraderie. As a UX writer, my role was to refine their digital presence by creating a consistent brand voice and tone that reflects their energetic and inclusive spirit. The goal was to enhance user engagement, streamline communication, and ultimately drive membership growth and participation in events.
Client: Mad Miles Run Club
Role: UX Writer
Process: Design Research, Empathizing, Ideating, Designing
Duration: 3 weeks
Communication is KEY
Collaborating with a great team consistently leads to exceptional outcomes. From the outset, our communication was seamless. Following the client kickoff meeting, we evenly distributed tasks to leverage our individual strengths while ensuring everyone was engaged and contributing throughout each phase of the design process.
Step 1: Understanding the project scope
Stakeholder Meetings: Discuss goals and constraints with organizers, members, designers, and developers.
Having a clear understanding of the project and including words with the users to keep them entertained throughout the use of the app.
Step 2: User Research
Executing a competitive analysis of other run club apps like Nike Run, All trails and Strava, my initial focus was to thoroughly examine the verbiage that these apps were using to keep their consumers intrigued and interactive with the app.
Also interviewing members of the run club and asking them what they desired from the Mad Miles Running App.
From here, I was able to distinguish three categories of mad miles members
Final Prototype
Conclusion
the Mad Miles Run Club mobile app project has not only addressed a critical pain point for club members but has also provided valuable insights and learnings that will inform future UX design projects. By leveraging user-centered design principles and prioritizing accessibility and convenience, we have created a solution that has a positive impact on member engagement and satisfaction within the club community.
Key Findings
Engaging Microcopy: Crafting clear, concise, and friendly microcopy enhances user experience.
Consistent Voice and Tone: Maintaining a motivating and community-focused voice ensures content resonates with the Mad Miles Runners Club members.
Member Involvement: Involving members in the content review process provides valuable insights and fosters a sense of belonging.
Continuous Refinement: Regularly updating content based on analytics and feedback ensures ongoing relevance and clarity.
Personalization: Personalizing communications celebrates member achievements and strengthens community bonds
Mign Inc.
My team and I were tasked with designing a user-friendly and efficient employee interface for our client, a company specializing in the production of 3D printed medical braces. This interface will serve as a central hub for accessing client data and company information, with the goal of streamlining internal processes and improving productivity.
Timeframe: 3 weeks
Tools: Figma
Key Objectives
Develop a seamless and intuitive interface that provides easy access to client data and company information.
Ensure smooth transitions between different sections of the interface to enhance user experience.
Improve efficiency by simplifying navigation and reducing the time required to locate and retrieve information.
Maintain consistency with the company's branding and visual identity to reinforce brand image and identity.
Deliverables:
Wireframes: Low-fidelity representations of the interface layout and functionality.
Prototypes: Interactive prototypes demonstrating user flow and navigation within the interface.
Design Assets: High-fidelity mockups and visual assets reflecting the final interface design.
Documentation: Detailed specifications and guidelines for implementation and maintenance of the interface.
Final Prototype
Assets
Conclusion
By creating a user-friendly and efficient employee interface, we aim to enhance productivity and streamline internal operations for our client's 3D printed medical braces company. Through collaboration and iteration, we will deliver a solution that meets the needs of both employees and the organization as a whole.