Applesauce and Crackers is not just a lifestyle brand; it's a narrative-driven experience emphasizing authentic storytelling through meticulously crafted, high-quality products and engaging activations. Curating seasonal capsules with DIY efforts, and intentional activations to educate on the importance of authenticity.
The very first sketch of the brand logo. With most brands having a five letter name, I wanted to develop a recognizable logo that everyone was familiar with but made it my own by adding the apple and cracker inside the ampersand.
The second iteration of the brand logo. Took another approach from the first sketch and utilized the words around the ampersand to see if it was attractive and not overbearing.
Third and final iteration of the logo, very similar to the first sketch. Decided to subtract the words around the ampersand and kept a minimal logo approach, that could easily recognize.
Designed the hang tags of the garments.
The very first wholesale blank garments I printed for the brand. Approached the blanks with the logo and brand name placement in mind.
Application of each item: Branded garments that are not ready to be marketing and sold
Blank 5 panel hats. Began the thinking process of how to brand the hats with no sketching in mind, just Applesauce and Crackers branded hat.
Finished hat design with brand name embroidery and tag placement o left side of hat.
First iteration of brand socks-brand name placement on the outside of each sock.
Application of the phrase " Be You" across the socks. Speaking on the subtle placement on the garment.
Brand name placement: on the left chest of each t shirt- to show uniform design between both shirts and brand recognition.
Once product was printed from vinyl cut machine from the mal kiosk l, I began to market my items through photoshoot, which I directed.
tag placement of each garment on the wrist of hoodie.
Logo placement on left side of hoodie.
first ever brand photoshoot. Styled and directed by me. Photographed by JPreme, and collaborated local photographer.
Logo placement on
Prototypes of spring sweaters. I specifically place logo on left wrist to follow my design methods from first hood tag placement.
Final application: extremely satisfied with logo placement and left chest branding.
Hat Logo placement.
Ad for Nylon Pants release-FALL23
Brand capsule ad for "A loving Rivalry"
Brand capsule Ad- Game Winners
Brand capsule Ad- Good Posture
Storytelling
Brand Campaigns
Introducing people to my world of the greatest snack of all time.
Applesauce & Crackers silent film
Applesauce & Crackers: Game Winners Ad.
Applesauce & Crackers “The Satisfaction” commercial.
Applesauce & Crackers: Sub One Hoagie: “Opening Day” Ad.